How We Reduced the Share of Negative-Sentiment Links from 46% to 22% in 7 Months: A Case Study of a Federal Dental Clinic Network

SERM: How Search Engine Reputation Management Helps Businesses Attract Customers

Almost every customer checks information about a brand online before calling a company, submitting an inquiry or visiting an office.

Why the Reputation Management Market Is Stuck in the Past — and What Guerrilla Marketing Has to Do With It

Most companies become interested in reputation management only after something has already gone wrong. Unpleasant articles appear in search results, the company’s rating starts ...

What Is Guerrilla Marketing and How Does It Help Manage Brand Reputation?

Of all the types of marketing known today, guerrilla marketing probably sounds like one of the most niche. It may seem as though everyone has heard of it, but only a handful of